Andrew Surmani

Business Coach / Sales and Marketing / Operations / Crisis Management

Andrew uniquely combines his entertainment industry expertise and business acumen to provide dynamic and inspiring business coaching on a wide range of subjects. Working his way up from a musician to the C-suite, he has guided companies through the ebbs and flows that affect every industry, from start-ups through multi-generational corporations. He is internationally known for his business talents, product launches, and crisis interventions. In addition to teaching at one of the top music business graduate programs in the world, he has extensive experience launching non-profits and serving on boards. Drawing upon over 35 years of business successes, his areas of expertise are:

• Strategic Planning
• International Business
• Copyright and Intellectual Property
• Operations
• Team Structures and Change Management
• Crisis Management
• Acquisitions
• Product Launch & Development
• Negotiations and Debt Refinancing
• Distribution Systems
• Property Management
• Non-profit Start-Ups

Andrew holds an MBA from California State University, Northridge.